The Challenge
Speed and Safety Without Compromise
As MOIA continued to grow its electric ride-sharing services in Hamburg and Hannover, the company faced increasing recruitment demands — especially for driver roles. The pandemic created an urgent need for a safe alternative to in-person interviews, while also reducing the time-intensive scheduling that slowed down the hiring process. The team needed a way to screen candidates more efficiently, gain a holistic impression beyond the CV, and make faster decisions.
"Thanks to the automated video interview, we were actually able to offer an interview to every applicant as soon as we received their application, without having to find dates or organise events."
Jan Marten Glienke
Lead of Recruiting at MOIA Operations Germany GmbH
The Solution
Standardised Video Interviews with a Personal Touch
In 2021, MOIA introduced automated video interviews into its recruitment process — first for drivers, then across all roles. The goal: create a scalable, flexible, and engaging experience for both candidates and hiring teams.
Candidates received standardised video interview questions, recorded by MOIA’s recruiters, which helped them get a personal first impression of the company. They could complete the interviews at their own pace, while hiring managers reviewed responses whenever it suited them — improving flexibility on both sides.
By using video, MOIA created a consistent, comparable evaluation process that enhanced fairness, reduced workload, and supported better hiring decisions.
The Results
Measurable Impact on Key KPIs
The implementation of video interviews delivered tangible improvements to MOIA’s recruitment metrics:
⏱ Time-to-Hire reduced by 50%, accelerating the entire process by up to a week
🎯 No-Show Rate decreased by 14%, thanks to the flexibility of asynchronous interviews
📈 Response Rate in Active Sourcing reached 46%, boosting engagement significantly
📅 Scheduling effort eliminated, as interviews were offered instantly post-application
"We managed to reduce the time-to-hire by one week—simply by sending out the video interview invitation immediately after receiving the application. No need to schedule appointments or define a location: candidates could complete the interview comfortably from home—sometimes also after work, whenever it suited their schedule."
Jan Marten Glienke
Lead of Recruiting at MOIA Operations Germany GmbH
Internal Adoption
Simplifying Collaboration
MOIA’s recruiting and hiring teams quickly embraced the change. By removing the need for live scheduling, recruiters could focus more on evaluating candidates, while hiring managers appreciated the ability to review interviews on their own time.
The standardised video format also improved comparability between candidates, making the selection process more data-driven and reliable — especially critical in high-volume hiring.
Candidate Experience
Flexibility and Engagement
Candidates responded positively to the new process. Many found it novel and engaging, appreciating the chance to complete the interview when it suited them — and to get to know MOIA’s team through the personalised video questions. This early interaction fostered connection and trust, setting the tone for a positive candidate journey.
"In general we receive very, very positive feedback from candidates. It is a new and exciting experience for many of them, but they also let us know they appreciate being able to get to know us a little better in advance."
Jana Haack
Recruiter at MOIA Operations Germany GmbH
Practical Takeaways
MOIA’s experience offers clear lessons for companies looking to scale hiring without losing quality:
🏃➡️ Remove scheduling bottlenecks and offer interviews instantly
❓ Standardise interview questions for fair and comparable evaluations
👋 Introduce your company early to build engagement and trust
🎥 Apply video especially in high-volume hiring for maximum efficiency
🙌 Improve collaboration by giving hiring managers on-demand access to interviews
MOIA is transforming urban mobility through electric ride-sharing. Operating in Hamburg and Hannover, MOIA connects passengers via dynamic routes that reduce congestion and emissions. Behind this innovation is a growing team — including drivers, operations staff, and specialists — all recruited through a smarter, faster process.
industry
Entry-level Recruitment
Location
Germany
scale
1k-5k employees
Using Cammio since
2021
