The Challenge
The Walbusch-Gruppe receives a large number of applications for apprenticeship (Azubi) positions each year. Evaluating candidates with little or no work experience purely based on CVs proved difficult. Additionally, coordinating interviews and communication with candidates was time-consuming, making it challenging to move through the recruitment funnel efficiently.
The team wanted a way to give every candidate a fair chance, while simplifying the process for both HR and hiring managers.
"The automated video interviews helped us a lot because we simply broadened the candidate pool by sending every candidate an invitation to the video interview."
Maximilian Vogt
Talent Acquisition Manager at Walbusch Gruppe
The Solution
Walbusch introduced autonmated video interviews to assess all apprenticeship candidates. Instead of narrowing down the applicant pool early, 90% of applicants were invited to interview — ensuring fairness and enabling a more comprehensive evaluation based on personality and motivation.
Videos could be easily shared with relevant departments, enabling collaborative decision-making and reducing the back-and-forth traditionally required for scheduling.
The Results
Faster Hiring, Better Collaboration
Time-to-Hire shortened significantly, thanks to simplified steps.
All apprenticeship positions were successfully filled using video.
The interview process went from multi-step, in-person evaluations to a streamlined workflow:
Application with CV and motivation letter
Video interview
In-person meeting & trial day
Hiring decision
Internal Adoption
Efficient and collaborative
Recruiters and hiring departments worked together more effectively with video interviews. By reviewing candidates’ videos at their convenience, managers could participate actively in selection — without the need for extensive scheduling.
The structured, standardised approach improved comparability and fairness, helping teams make faster, more confident hiring decisions.
Candidate Experience
Feedback from candidates was very positive. Video interviews offered a flexible and low-pressure way to present themselves and get noticed — even without extensive experience. The process helped candidates feel seen and valued, contributing to a positive employer brand experience.
""I was selected at the Walbusch Group thanks to the Cammio video. I found it very good because I was able to think about the questions and had several attempts to answer them. This enabled me to answer perfectly.""
Bennet
Azubi at Walbusch Gruppe
Practical Takeaways
Walbusch’s experience highlights smart, scalable recruiting practices:
🎥 Use video interviews to assess beyond the CV, especially for junior roles.
👥 Invite a wider pool to interview for fairer, more inclusive hiring.
🤩 Share videos with hiring departments for collaborative, faster decisions.
⏱️ Streamline your funnel to reduce steps and speed up Time-to-Hire.
Based in Solingen, Germany, the Walbusch-Gruppe is home to three fashion brands — Walbusch, Avena, and Mey & Edlich — and operates 43 stores across the country. As a multichannel company, Walbusch offers diverse opportunities across sales, logistics, marketing, IT, and e-commerce.
industry
Fashion
Location
Germany
scale
1K-5K employees
