The Challenge
Scaling Graduate Hiring Without Losing Quality
Analysys Mason runs a highly regarded graduate program, offering early-career talent development, mentorship, and long-term career opportunities within the company. With hundreds of applicants each year, the traditional process — reviewing CVs and cover letters before moving into assessments and live interviews — became increasingly unsustainable.
Recruiters needed a way to evaluate candidates faster and more fairly, especially in the early stages where CVs offered limited insight into personality, motivation, or communication skills.
"We now assess candidates based on the skills for the role, rather than just looking at their CV."
Hannah Shields
Recruitment Advisor at Analysys Mason
The Solution
Skill-Focused Screening with Video Interviews
To streamline the early stages of graduate recruitment, Analysys Mason introduced automated video interviews as a first step after online assessments. Instead of relying solely on written applications, recruiters now gained a richer picture of each applicant's suitability based on how they presented themselves, communicated, and responded to questions on video.
Candidates recorded their answers at their convenience, and recruiters reviewed responses as part of a more predictable and scalable workflow.
This approach also allowed candidates to experience the company culture early — and gave the hiring team insights that CVs alone couldn’t deliver.
“We thought video was a good idea because they are very short, and we hope to get a preview of the candidate very quickly”.
The Results
Stronger Candidates, Greater Diversity, and Better Fit
With Cammio, Analysys Mason was able to simplify the early screening phase and improve overall hiring outcomes:
Improved match between candidates and roles, by focusing on personality and soft skills
Greater diversity in the applicant pool, due to more inclusive and flexible screening
Stronger candidates progressed through the funnel
Fewer unnecessary interviews — only the best-fit applicants advanced
Candidates understood the company better, earlier in the process
"Cammio videos have really improved the process. We have decreased the number of interviews we have done; the candidates are more engaged, they understand who we are ahead of meeting us and they are generally are stronger."
Hannah Shields
Recruitment Advisor at Analysys Mason
Internal Adoption
A Seamless Integration into Existing Workflows
Analysys Mason integrated Cammio directly with their SmartRecruiters ATS, making the process frictionless for recruiters. Video responses were automatically uploaded to the platform, removing the need for any separate logins or extra tools.
Hiring managers could view, assess, and give feedback on video interviews directly within their existing environment.
Candidate Experience
Efficient and Insightful
Candidates benefited from a more modern, flexible process. Recording interviews at their convenience allowed them to put their best foot forward, even if their CV wasn’t standout. Plus, seeing and hearing from real people at Analysys Mason early in the process gave them a sense of the company’s culture and values.
Practical Takeaways
Analysys Mason’s approach demonstrates the power of video in high-volume, early-career hiring:
Focus on skills and potential, not just written applications
Use video interviews to scale your process without losing quality
Improve candidate diversity and inclusion through accessible screening
Integrate seamlessly into existing systems for minimal workflow disruption
Help candidates get a feel for your company early, boosting engagement
Analysys Mason is a global management consultancy focused on telecoms, media, and technology. With expertise across commercial and technical advisory, the firm supports clients in over 140 countries, helping shape the digital future. Its graduate program offers early talent a path into strategy, research, and consulting.
industry
Business Consulting and Services
Location
United Kingdom
scale
201-500 employees
Using Cammio since
2020
